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A couple of weeks ago, SCBWI Insight included a bunch of portfolio tips from the KidLitArtists, and a number of them mentioned including sequences of related images in your portfolio. When developing a portfolio for the children’s book market, you want to demonstrate your ability to tell a story, and a series of images is a key way to do this. 

Pick a picture book, and then select 3 of the images from it – they will all look related. They will have a similar feel, palette, and usually show the same characters, just in different situations. Putting a similar set of images in your own portfolio shows art directors that you can maintain consistency with your characters and that you can develop a narrative. Those are both very important skills in picture book illustration. It can be good to have not just one, but several series of images in your portfolio. (When Juana Martinez-Neal won the portfolio showcase in SCBWI LA 2012, her portfolio was a set of 4 different series of images, with one stand-alone image at the end. You can see it here.)

What kind of illustrations you include in your series is up to you, but they should all vary from one another. You want each individual image to show the widest range of your abilities. If you have two in a series that are very similar to each other, it’s just redundant. I’ve done this myself. Here is an example of two images that go together which are essentially the same. Although the composition and color palette are different, the perspective and scale are the same, and the actions and emotions of the mice aren’t significantly different either. 

 Redundant images in a series © Jen Betton 2016
Here is a series of images I have in my portfolio that I think is successful: There is an environment shot, establishing where the characters are; a closeup, highlighting the relationship of the characters; and an action shot. Each one is different in composition, scale, pose, and perspective. 

Varied images in a series © Jen Betton 2016
In the end, it is all about telling a story, in the most interesting way you can. 
.............
Jen Betton writes and illustrates for children. 
You can find her work at www.jenbetton.com
@jenbetton on Twitter
She is currently illustrating TWILIGHT CHANT, by Holly Thompson, 
which will be published by Clarion in 2018. 

© Jen Betton 2015
The SCBWI LA conference is coming up quickly, and I know many of us are squeezing out a few more paintings, and starting to agonize about portfolio flow and presentation so as to put together the absolute best package of work! 

This post is a combination of my own thoughts, the great advice of Lauren Rille, an art director at Beach Lane Books, and remembered comments of various other art directors and art school instructors.

Audience: 
Who is going to see it? A children's book portfolio is different than an editorial portfolio. Put in your portfolio the kind of work you are trying to get. If it is a children's book portfolio, be sure to show kids! Include narrative images, and series of related images – tell a story with your pictures.  

At my very first conference, I was told that my kid's book portfolio didn't have enough kids in it! It's important to know your audience and what is important for that type of portfolio. © Jen Betton 2015
Technique:
Show you can draw! Show good composition, values, color, consistent style, good control over media, and varying points of view. Be accurate with your perspective and anatomy, don't fake it. Show emotion in your characters, and interaction or connection between characters.

Consistency: Quality
The quality of your work should be very consistent. Ideally, all your pieces will be exceptionally good, but be sure to put some of your best pieces up front. Also make sure that the last piece is strong. Bob Dacey uses the fence analogy: support your planks (weaker pieces) with posts (strong pieces) interspersed. Eventually, your portfolio should be all posts!

Less can be more; don't succumb to the temptation to leave something weak in – I did this a few years ago with a couple pieces I knew were not as strong, but I wanted more kids in the folio. Bad idea, the art directors who looked at my folio said "take them out"! Art director Cecilia Yung says "If you leave in weak pieces art directors will think you can't discriminate between good and bad work." Yikes!! When in doubt, throw it out!

Consistency: Style
Pick a style and make sure you love doing it. Have a clear "voice" and show good visual continuity. Starting out, focus on mastering one style. If you display more than one style, both styles should be equally well developed. If you have work in a totally unrelated field (fine art vs. children's book illustration) don't put it in the same portfolio – on the web this means a separate website (ex: Skip Liepke goes by Malcolm Liepke for his fine art work).

Amount:
Advice about this varies, somewhat up to individual taste. 15-20 is most often quoted, but you can have less or more. Pat Cummings suggests showing no more than 12 images. Websites – this is again variable, and you may consider different categories if you work in different markets (editorial, advertising, book, etc) or styles.

Example of a series of related images; all three have the same characters and setting, but with different perspectives, scale, and varying emotion. © Jen Betton 2015
Form: 
Make it easy to update. My first portfolio was made with carefully mounted boards. However, they were labor intensive to create, and it discouraged adding in new work. The same thing is true of a web folio – whether you have a custom site, or a blog, make sure it is up to date and you regularly edit out your weakest work. Also be aware of whatever size or format constraints there are for any competitions or shows you enter (like the SCBWI portfolio showcase). Whatever you choose, make sure it does not distract from the work, but complements it.

Branding: 
Make sure your name is easily visible! Put your contact info up front! This doesn't mean you have to put your contact info on every item, you can also use a cover or title page. It's good to use a consistent font and presentation with your business cards, postcards, website, and portfolio. 

Finally, fill your book with what you love to do! What you see is the kind of work you will get! Remember that "good work will always find a way in" – Lauren Rille.  




The SCBWI portfolio showcases have been the anchors that hold me steady in the crashing sea of fear, doubt, and distraction. That’s right, trying to be a children’s book author/illustrator is an EPIC journey at sea.

Long ago I understood that being an artist/illustrator, was going to be a life-long venture. It would take lots of dedication, patience, and of course discipline to make things happen. For me, this is where the conferences came into play. I began attending SCBWI conferences in the fall of 2010 and have been attending ever since.

Early on, I found out how useful and informative the conferences were and have held tightly to them. The portfolio showcases at the conferences and the opportunity to share my work with many like-minded individuals is, for me, the most valuable piece of the “building a strong portfolio” puzzle.

I was fortunate to discover the SCBWI shortly before graduating in 2011. So I began to attend the conferences and I tried to soak up every little comment I heard about my work.  Along the way I’ve collected comments and guidance for my work by many great, established illustrators, agents, editors, art directors, and many, many fellow illustrator friends. I can remember at least one thing in each person’s critique of my work. I also have all my written notes, all in little books, stored away like precious treasure maps.

After the conference, I do what we all do: go over my notes, reconnect with people online, and start new, hopefully better illustrations for a new portfolio. I always come out of the conferences tired, inspired, excited, and Oh, SO motivated. I feel like I can reach the farthest points of my journey, like I can reach the stars, all so close.

For the past five years, I have used the SCBWI showcases as my constant yearly goal line where I get to reevaluate my work. Having the physical evidence of my past portfolios gives me confidence as I move forward. I can see how I’ve grown, and each time I reach a little farther. Always reaching for those masterful levels of craftsmanship that we all admire and sometimes fear never being able to reach.


This has been the process I’ve used to help me grow as an illustrator. This may not be the way it works for everyone. But I can say, enthusiastically, that I have found many great friends and the start of what I hope will be a long career in children’s book publishing. So, go out there and find that vessel that will keep you afloat and moving into full sail illustrations one day.




--------------------
Rodolfo Montalvoillustrated the middle grade novels The Contagious Colors of Mumpley Middle School and The Amazing Wilmer Dooley, both written by Fowler DeWitt ( Simon & Schuster imprint, Atheneum). He is currently working on his first picture book Dear Dragon, by Josh Funk (Viking Children’s books – Fall 2016).
For more of his work visit www.rodolfomontalvo.com

Brian Ormiston is one of the very first SCBWI Mentees, from the summer conference of 2009,  but hasn't been formally introduced here. Until now! Today we catch up with him and ask him a few questions reflecting on the mentorship experience, as well as about what he's up to these days.



Kidlit Artists: Did the feedback you receive during the mentorship critiques either change or confirm the direction of your illustration? Are there any specific examples you can share?

Brian: Once things got rolling we talked a lot about ways to improve our portfolios, self-promotion, and our thoughts about the future. I remember Arthur Levine advising me to create sections or categories in my portfolio, because at the time, I had lumped quite a number of unrelated pieces together. The themes jumped around quite a bit. Cecilia Yung suggested I create a series with the same character or theme that illustrated a narrative progression. It didn’t have to be an epic; it could be as few as three pictures. My portfolio had about twelve pictures but none of them were from the same story. David Diaz had some great pointers on technique, hints to save time and avoid headaches. When I make my paintings I’ll painstakingly ink the line then paint watercolor right on top, but if I make a mistake, the whole painting goes kaput. David suggested I scan and print a nice copy of the inked line onto quality paper. Then if I screw up painting the watercolor I can just grab another copy and start again. Scanning and painting in the computer can help a lot too but I find the process is not as enjoyable as using real paint and paper. Priscilla and I discussed all things children’s books related and about the society. It was my first conference so she brought me up to speed on pursuing the essentials and how to get the most out of the conference.



Kidlit Artists: Getting such specific and direct feedback on your work, did you find the experience enlightening? Affirming? Confusing? Conflicting? _______ (fill in the blank)? Why?Brian: It was very affirming. I had originally gone to the conference on a kind of information gathering trip. I didn’t intend on submitting my portfolio until a good friend encouraged me to do so. I ended up winning a mentorship and a second prize honor so it definitely made me feel like I was doing something right. Nervous too. It pushed me way beyond my comfort zone, out of the safe place of making pictures for myself in solitude into a forum in which I had to take an audience into account. A good thing all around I think.



Kidlit Artists:
 
Have you seen a shift in your work since you were mentored?


Brian: I definitely think more in terms of a series of drawings instead of trying to pack the whole universe into one composition. I love getting lost in detail but right now, with the limited time available to me, I have to simplify my compositions otherwise I’ll never finish a book.



Kidlit Artists: What kinds of projects are you working on now?

Brian: With wonderful encouragement from my very patient agent, Marietta Zacker, I’m developing several stories and getting them shaped into dummy form. Some are further along than others - all picture book stories. I like the challenge of the picture book format. It’s forced me to simplify my ideas. I can sometimes over-complicate my stories, making things much harder on myself.





Kidlit Artists: Is there anything, looking ahead, that you’re excited to be working on?

Brian: Looking beyond the picture book I’m developing now, I have a line up of stories with a lot of visual possibilities that I’m eager to sink my teeth into. I can at times overextend myself, so I have to practice discipline; otherwise I touch lightly on everything but no single story gets done. As soon as I finish the book dummy on my plate now I’ll dive right into the next one. 



Kidlit Artists: Is there any type of illustration (or other work) that you’re hoping for in the near future?

Brian: I think it would be wonderful to make pictures for a number of things like: classic children’s stories, literature and poetry journals, theater posters, music posters and puppet theater work. I did a painting for a group show last year as part of a launch event for Sara Wilson Etienne’s book Harbinger. That was a lot of fun. I’d love to do more of that.




Kidlit Artists: Last, please tell us where we can find you online.

Brian: You can check out my website, which is way over due for an update just so you know, at brianormiston.com. My blog, where I post little scenes on post-its for the time being, is brianormiston.blogspot.com. The title of the blog is Roostergator, a nonsense word if anyone is wondering.

Kidlit Artists: Thanks Brian!




So you have an incredible, cohesive, honed-in portfolio. 
Your artistic voice is loud and clear.
You also have brilliant, heart-felt, kid-friendly stories just waiting to be published.
You even have a book dummy sketched out for one of these stories with a couple finished color samples.
You’ve sent this dummy to a few editors and had some nice feedback, but all rejections (or worse, no response at all!).

Q: Why is this taking so long?!
A: Try a different plan of attack.

There’s nothing wrong with submitting your own stories to editors (continue to do so), but author/illustrators who are ready to be published should consider this:
Make it known to art directors and editors that you’re available to illustrate manuscripts that are under contract by other authors. 

 An editor might see and like your story, but oftentimes are hesitant to offer a book contract because they want to know how it is to work with you first.

It can be hard to take a risk on a completely unknown writer/illustrator, and they often like to pair unknown illustrators with known writers (and vice versa) who already have a built-in audience. That way, they hope to guarantee at least a certain amount of sales from the fans of the known writer or illustrator.

Q: How do I let publishers know I’m available to illustrate for them?
A: Promote your art to them!

Send mailings to as many art directors/editors as you want. 
You can send your promotion to everyone within a publishing house (where-as with a manuscript it is NOT acceptable to submit to more than one editor in the same house at a time). This gives illustrators the advantage of having wide exposure to their work. 

Promote to book designers and editorial assistants too: they might share your work with the editor or art director. At the recent SCBWI Summer Conference, I heard Melissa Manlove, editor at Chronicle Books, explain that the designers there have a chief role in seeking out illustrators. 

Create your promo postcard and mail it to this list 3 times a year.
- Always use a new piece of artwork
- Include your name and website address.
- Make sure to keep your online portfolio up-to-date and easy to browse. An art director who takes the time to go to your web-site won’t be impressed if your work is out-dated, and it’s your online portfolio that’s the key for an art director’s decision in choosing your work. The postcard is just a pointer to your work online!

Q: How should I know who to send my promotional postcards to?
A: Research.


  

Compile a mailing list with necessary info. This does take some time, but start by researching publishers that might fit your genre of artwork by:

- looking at the books currently in bookstores, making note of the publisher
- searching through the newest “Children’s Book Writers and Illustrators Market” and the SCBWI “Market Survey” in The Book, available to their members.
- making sure all the information is current – check on each publisher’s website for their submission policies and preferred format (digital or snail-mail, or both).
- keeping this list up-to-date; publishing folks change positions and publishing houses frequently.

Q: Oh my gosh, they hired me! 
A: Yay! You've been hired to illustrate a book.


Be creative, gracious, communicative, easy to work with, and hit your deadline.

You can see how you like working with this editor or art director, and they can see how they like working with you. If it goes well, they will often invite you to submit your own stories to them. And luckily, you’ve got that brilliant, heart-felt, kid-friendly dummy book ready to go.

In my experience working with multiple publishers, it hasn’t been until after a project was over that they told my agent, “If Eliza’s got anything of her own, we’d love to see it!”

Though, I’m still working out the brilliant, heart-felt, kid-friendly story part . . .

~~~~~~~~~~~~~~~~~~~
Eliza Wheeler illustrates and writes for children's picturebooks and middle grade novels. Author/Illustrator of MISS MAPLE'S SEEDS (Penguin), and more . . . visit www.wheelerstudio.com, @WheelerStudio, www.facebook.com/eliza.wheeler


my portfolio for the SCBWI winter conference

The SCBWI LA conference is just a few days away and all of you are probably putting the finishing touches to your portfolios. There are already several great posts out there with wonderful information on how to put a great portfolio together. I wanted to post a few of the links to these insightful posts again and add a few thoughts that helped me especially in editing my portfolio for the conference in New York this winter, where I was honored to receive the portfolio prize.


First of all, the links:

 - Eliza Wheeler's post on her beautiful prize-winning portfolio, with a comparison of her 2010 and her 2011 portfolio

- Juana Martinez-Neal posted step-by-step information about her process of putting her winning portfolio together, and also shows her entire portfolio before and after.

- Molly Idle , another SCBWI portfolio winner, posted great information of her process here.

- And last but not least I want to recommend taking another look at the advice on putting together a portfolio in SCBWI’s THE BOOK.

Here are the things that stood out to me and that helped me improve my portfolio:

1. NUMBER / ONLY THE BEST:

In the SCBWI BOOK it says on putting your portfolio together:„submit only your best work, 10 to 15 pieces“. Scary? Yes. Especially if you want to cover all the subject matter that should be presented in a children’s book portfolio. And while that is important, I believe it is even more important to make sure that you show your very best work. 

But how to decide?

What worked for me in the end was sitting down with a blank sheet of paper and writing down the titles of the pieces I ABSOLUTELY HAD to show. You know, the ones that pop into your head right away. This got me started with an already well-sorted list, and after printing these pieces looking at them in sequence (see 3. FLOW) helped in refining the selection further.

putting together the list of illustrations I want to show...

2. SIZE:

Show the illustrations in the size they are meant to be printed. When printing your images, of course it is vital that the quality is good and the presentation is clean ( Juana posted a lot of great information about choosing and putting together a perfect portfolio presentation ). But something I hadn’t paid enough attention to before was size. This is something Yuko Shimizu said when she talked about putting a portfolio together: if the illustration is meant to be big, show it big.


... consider the size in which you want to show an illustration...

3. FLOW:

You should consider page turns, flow and consistency in your portfolio as much as you consider it in making a book dummy, because it shows how you will solve this issue in your books.
Molly Idle explains this very well in her post.

For my book, I laid out the pages I had printed on a big desk, and looked at them in sequence, taking pieces out, exchanging their place, until it felt right to me:

...lay out the pages of the portfolio like the story board for a book dummy. Consider flow and consistency...

Then, I put them into the book, and went through them again, checking how the page turns worked:

...put the pages together and look at how the page turns work...

Sometimes it makes sense to group your images or divide your portfolio into sections, like Eliza Wheeler did with her portfolio. Because I have a lot of work for MG and YA books, I ended up dividing my portfolio too,  into a color and a black and white section.

4. CONCENTRATION:

I also realized when putting this book together, that it took a lot of concentration to make choices and stick to them. After working on it for a while, I felt my resolve dwindling. I realized that for me it was best to work on this at the start of the day, when my mind was fresh and focused, and to take a break when I got stuck.  

5. NO-BRAINERS:

And then there are a few little things that I guess should be no-brainers but can get lost in between the big decisions:

-       your name and information should be on there, e.g. on the left side when you open the book, or you can start with a lovely introductory page like Molly Idle does.

...include your information at the beginning of the book...

-       A flap at the end of the book with cards or printed samples would be nice, so the interested art directors or agents can take away your information:

...and take away material at the end...

-       This is your book, you are introducing your work and yourself. Have fun and make it exactly what you want it to be!

... my portfolio and the case I made for it.

I hope this helps, and wish you all the greatest success in putting together your books!


~Andrea
_______________________
Andrea Offermann is an illustrator living and working in Hamburg, Germany. You can see her work at www.andreaoffermann.com. 

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