"I was the first woman Chuck ever took on."
Sheilah began working as an illustrator immediately. "I had my own work doing children's books and I took on what ads Chuck could get me. The salesmen were great."
Describing her work space at Coopers she says, "I had a very small, very nice studio right next to Chuck. Every person there had his own room. It was just the most ideal situation for an artist. Just heaven!"
Sheilah seems to have had some steady accounts through Coopers - for Whitman's Chocolates and Necco Wafers at the very least - but she says she didn't get a lot of advertising assignments. The advertising art paid comparatively well, but, "I loved doing Christmas cards and I loved doing children's books... and I was busy with that."
When I ask her about her Necco Wafers ads she says with great emphasis, "Oh, they're awful! The drawing is so... so... I don't know... " she chuckles, "it isn't very great." I assure her that they're wonderful and much admired by those of us who enjoy seeing her work.
She remembers, "There was one ad that you don't have that was better than all of these others."
Today, while hunting through my files for anything I might have overlooked, I came up with one more Necco Wafer ad - the 'rocket ship' scenario reproduced larger below. I hadn't had a chance to check with Sheilah or her son, Sean, before preparing this post, but I'm hoping that when she sees it, it'll be the one she was referring to and that it will be a nice surprise for her to see it again after all these years.
I also took some time to check through some of my old New York Art Directors Annuals for Cooper Studio ads, and made a couple of interesting discoveries. I'm hoping that when Sheilah sees this post it will stir up some memories and that she'll be able to clarify some of the chronology of her career...
In the ad from 1942, below, you'll notice that Sheilah is not yet listed as a Cooper artist - but her husband, Frederick Smith, is. When we spoke on the phone Sheilah remembered them both being represented elsewhere for a short time before they moved up to Coopers. This ad seems to indicate that Smith moved there first.
The next volume I own is from 1946. This time, both Sheilah and Frederick are listed. But because of the gap in my collection, I can't say for sure what year Sheilah joined the studio. Also curious is that even in the '42 ad some women are listed. Edith Lawdham, Sally Quinn, Roberta Stephenson and Mary Tinker are names I've never come across before. If Sheilah remembers being the first female illustrator at the Cooper studio ( and she would certainly know, since she worked there in her studio room next to Chuck) then I wonder what the arrangement was with these other mystery women?
Below, a Sheilah Beckett DPS ad from a 1960 issue of the Saturday Evening Post. This would have been a relatively rare ad assignment at that point in time. "When television came in," explains Sheilah, "that really made things difficult... there wasn't as much illustration. Even in advertising there wasn't as much, so business at Cooper's petered out."
"I worked with Chuck Cooper until he died - after Cooper's was no more.
"But it was such a wonderful place with such wonderful people... very creative people!"
* My Sheilah Beckett Flickr set.
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